Huaxia is a nonprofit organization dedicated to teaching students Chinese. Huaxia also offers other classes such as sports, art, and math classes (which we will be advertising). They currently have few advertisements that are usually spread by word of mouth.

The math classes are offered between K-6th grade through a program called Singapore Math. The math club was started by students to develop interests in math. The classes are offered for one hour each, every Saturday. The Singapore math classes each cost 100 dollars for a full year and the math club's teachers do not get pay as they do it for volunteer hours.

Conventionally, Huaxia has been advertising toward the parents of Chinese-speaking families. In order to attract more customers, we are going to advertise toward nonchinese-speaking families, specifically, the students. We want to advertise toward the bigger population of nonchinese-speaking families and also to students since they are easier to appeal to.

1. Increase customers and students in the Chinese School directly in the math classes and indirectly drawing more students in for the Chinese classes.
2. Promote an interest in math and create a positive learning environment to share ideas.
3. Establish an advertising system to support Huaxia even after we have finished our advertisement campaign.

Guoji Chinese School doesn’t teach anything beyond 6th-grade math. They advertise their math program (Singapore Math) by providing testimonials on Singapore Math and claiming that it is the best international math program, however, we also teach Singapore math. Their website is easy to navigate and aesthetically pleasing. Yucai Chinese school similar to Guoji in most aspects, except that their website looks unprofessional and is hard to navigate, though they do advertise towards non-native speakers. Our third competitor, Kumon, is a large company with a wide age range. Their math program has kids learning at their own pace and has official practice packets.

Huaxia would like us to make colorful yet simple advertisements. They would like advertisements that include many images to engage potential customers. They also gave us some potential images for the ads:

• Games
• Puzzles
• Proofs
• Mathematical Symbols
• Cool Shapes

Instead of your parents forcing you to come, you'll be forcing your parents to bring you here.

Our ad campaign will work on this target market because parents nowadays are finding every opportunity to get their kids ahead. We have quality classes and teachers, an accessible location, and low prices. All of these are qualities must be advertised as they are convincing factors to register for this school. Most advertising so far has been done by word of mouth in just the Chinese community. In order to expand our customers, our new ad campaign will target American audiences in Hennepin County. Based on our research, we will adjust our ads and change our strategies to be more suitable for a nonchinese audience. We especially want to advertise toward the students rather than the parents by incorporating more interesting topics in our advertisements.

Jerry:

• Created the 3 printed ads
• Wrote and recorded the radio ad
• Wrote and recorded the TV ad
• Created the presentation

Jenny:

• Wrote and recorded the radio ad
• Edited the TV ad, created slogan
• Edited the 3 printed ads
• Created the presentation

Merlin:

• Wrote and edited the radio ad
• Wrote the TV ad
• Coded the game ad
• Embedded the game ad into the website